Google launched Stitch in beta a few months ago. Vercel has v0. Framer added AI. And the usual platforms like Wix or 10Web have released their own versions. The marketing message is the same across the board: “build your website in minutes with AI.”
The problem isn’t the promise. It’s that each tool understands control differently, and they don’t all give you the same thing. For a professional project, that’s the only thing that matters.
We tested Stitch in depth. Short version: it’s not a visual editor. It’s a conversational generator with a preview. Let’s break down what that means.
How Stitch (Google) works:
- You write a prompt: “Create a landing page for a title agency with services, team, and contact.”
- The AI generates a structure. Text, images, layout.
- You can click on any text and edit it directly. Convenient.
- To move something, there’s no drag-and-drop. You write another prompt: “move contact below team.” And you wait to see what it interprets.
- For responsive, you ask it to adjust the design for mobile. The AI regenerates. There’s no editable mobile view, only the result of what it understood.
- You export to HTML or Figma (when exporting to Figma, not everything comes through cleanly — there are usually details to fix).
The weak point: the AI designs and you just give instructions. If it misinterprets the prompt, you write again, burning tokens. On a real project for a demanding client, that’s a bottleneck.
Comparison by type of control
Platform | Control | Visual editing | Responsive | Export | What it’s for |
Stitch (Google) | By prompt | Text only. Design changes = new prompt | By prompt | HTML, Figma | Prototypes and simple landing pages |
v0 (Vercel) | Prompt + code | No visual editor. Generates React | In code | React / HTML | Developers |
Framer AI | Visual + prompt | Full Figma-style editor | Manual per device | Limited code | Designers |
Wix ADI | Prompt + basic editor | Limited editor | Manual, separate | Only within Wix | Those who accept Wix |
10Web / Hostinger AI | Prompt + WordPress | Edit in WordPress | Full control in WordPress | WordPress | Those who want AI to start |
Responsive control
Tool | How it’s controlled | Level |
Stitch | By prompt. No editable view | Low |
v0 | In code, with manual CSS | High, but technical |
Framer AI | Manual editor per device | High, visual |
Wix | Separate manual editor | Medium |
WordPress (Bricks/Elementor) | Per-device editor in the same place | Very high |
Stitch pros
– Varied designs, good layouts, text, and images.
– Real export. You’re not locked into the platform.
– Direct text editing, more convenient than other tools.
– Free in beta. You can try it at no cost.
– Google backing. It’s not a startup with an uncertain future.
Stitch cons
SEO: in beta, no clarity on meta tags, sitemaps, or structured data.
Responsive: prompt-only, no manual control.
Scalability: not built for complex ecommerce or large directories.
Business model: free now. Future cost unknown.
Fine control: no direct manipulation. Everything goes through the prompt.
Frecuently Asked Questions
For an informational page that won’t change much, a temporary landing page, or a prototype, yes. For a website that depends on ranking in Google and converting visitors into customers, not today. It lacks control over SEO, responsive, and structure.
Yes. It’s a workflow we use: generate the base with AI to speed things up, export the designs, and build the final project on WordPress. Speed at the start, full control at the end.
It depends on your profile. v0 generates clean code and gives full control, but it requires knowing how to program. Stitch doesn’t require technical knowledge, but it doesn’t allow manual adjustments either.
For designing, yes. It’s the closest thing to working in Figma. Its ecosystem for SEO, scalability, and long-term costs still raises questions.
AI to start, WordPress or a developer for the final website. Stitch or v0 for the creative phase. The final product, on a foundation you can control, rank, and scale.
What we recommend each AI for
Stitch is for rapid prototyping and getting an exportable first version. It’s not a visual editor. If you need design or responsive control, it’s the starting point, not the end.
v0 is for developers. It generates clean code, but there’s no visual interface.
Framer AI offers the best visual control of the group. You edit like in Figma and adjust responsive by hand. The rest of the ecosystem is still up in the air.
WordPress with AI is our bet. AI speeds up the creative side. The final destination is WordPress, where you have real control over SEO, responsive, ownership, and scalability.
At Codingtel we already use Stitch and v0 in the creative phase. What we deliver to the client isn’t “an AI-made website.” It’s a professional, optimized product that they own.
Have you tried these tools and ended up stuck halfway?
Tell us about your case. We’ll tell you what makes sense for your project and what doesn’t.
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